Businesses with Standards: What is The B Impact Assessment?

a world map in man hands forming a heart (Earth map furnished by NASA)

I’ve recently discussed the way that social good is quickly becoming far more measurable, but many of us (myself included) are still trying to wrap our heads around what it means for a business to be truly ethical, and how that can be measured. Today I had the chance to talk to Dan Osusky, Standards Development Manager at B Lab, who gave me some insight into what the B Impact Assessment can tell us, not only about a company’s values, but about the real, measurable impact that they are having on our community and environment.

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