What NOT to do when raising awareness online

What NOT to do

I did a post recently about getting beyond “slacktivism” and actually posting on social media in a way that is impactful. Today, I wanted to dive a little bit into what NOT to do. When you’re a person like me who cares a lot about a cause, or even many causes, it’s very easy to get worked up and start posting things that make you feel good and use some activist language, but are not actually effective at creating social change. Here are a few examples of things that might make you feel good, but do not actually do anything to improve the world we live in.

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Beyond Slacktivism: What Makes Social Media Impactful?

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Thanks everyone who participated in my poll. The people have spoken, and the people want to know what the deal is with social media activism. Can posting and sharing your thoughts and feelings about major social issues really lead to meaningful change in the world? Well, in a lot of ways, yes it can. A recent study found that nearly two thirds of Americans (64%) said that they would be more likely to take some kind of action on an issue (including donating, volunteering, or sharing information) after “following” or “liking” an organization on social media. Today, I’m going to talk about how you can use social media to amplify the effect of the good you’re doing in the world, not to take the place of it.

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