Thanks everyone who participated in my poll. The people have spoken, and the people want to know what the deal is with social media activism. Can posting and sharing your thoughts and feelings about major social issues really lead to meaningful change in the world? Well, in a lot of ways, yes it can. A recent study found that nearly two thirds of Americans (64%) said that they would be more likely to take some kind of action on an issue (including donating, volunteering, or sharing information) after “following” or “liking” an organization on social media. Today, I’m going to talk about how you can use social media to amplify the effect of the good you’re doing in the world, not to take the place of it.